Permanent Life Insurance
Permanent Life Insurance
Permanent life insurance provides lifelong financial security, ensuring your loved ones are protected no matter what the future holds. Unlike term life insurance, it offers lifelong coverage along with cash value growth, which can be used for loans, investments, or emergencies.
Helping more than a hundred thousand families, there’s no stopping to betterment
Whether you’re looking to build wealth, leave a legacy, or secure your family’s future, permanent life insurance Canada is a reliable solution.
Whole Life Insurance
A part of permanent life insurance, designed to provide lifelong coverage, offering a predictable and secure financial foundation for you and your loved ones. Unlike term life insurance, which covers you for a specific period, whole life insurance remains active for your entire lifetime, ensuring a guaranteed death benefit will be paid to your beneficiaries whenever it’s needed.
This permanence addresses common anxieties about outliving coverage or leaving financial burdens behind.
Permanent Life Insurance
Your rate is locked in at policy issuance, guaranteeing no increases for life.
Guaranteed Cash Value Growth
Access a living asset that grows steadily, offering liquidity for life’s opportunities.
Tax-Advantaged Benefits
Tax-deferred cash value growth and generally income tax-free death benefits.
Potential for Dividends
May earn annual dividends, increasing your policy’s value or reducing future premiums.
What’s Added?
Personalized permanent life insurance quote that meets exactly what you need.


How is permanent life insurance different from term life insurance?
What is permanent life insurance?
Can I access the cash value of my policy?
Can I change my beneficiaries after purchasing the policy?
Service Options
